A DTC fashion brand with €2M/year revenue had built all their growth on Google Ads. 80% of their sales depended on paid media, leaving them vulnerable to any CPC increase or algorithm change.
Reducing paid media dependency with SEO
The ecommerce had no significant organic presence. Their blog published content with no keyword strategy, product pages weren't optimized, and hundreds of technical errors were slowing down indexation.
Phase 1: Technical audit (Week 1-2)
- Fixed 340 indexation errors
- Optimized Core Web Vitals (LCP from 4.2s to 1.8s)
- Implemented schema markup across the entire catalog
Phase 2: Content strategy (Week 3-8)
- Keyword research focused on purchase intent
- Created 25 optimized category pages
- Launched blog with 3 weekly articles
"For the first time, we started getting traffic that converts without paying for every click. SEO went from something we knew we should do to our most profitable channel."
Phase 3: Authority (Month 3-6)
- Link building strategy with fashion media
- Guest posts in industry publications
- Linkable content (style guides, trends)
The impact at 6 months
- +206% organic traffic
- +140% revenue attributed to SEO
- -30% paid media dependency
- 45 keywords in Google's top 3