Paid Media

Campaigns that generate revenue, not just clicks

We manage your campaigns on Google Ads, Meta Ads and LinkedIn Ads with one goal: maximizing the return on every euro invested. No vanity metrics, just business results.

Paid Media dashboard

Why do you need Paid Media?

These are the challenges we solve every day

01

Your CAC rises every quarter

Acquisition costs keep rising but you don't know why or how to stop it. You need a team that optimizes the full funnel, not just bids.

02

You don't know which channels work

Every platform says it converts, but the revenue doesn't add up. Your attribution is broken and you make decisions with incomplete data.

03

You depend on a single platform

If Meta or Google changes its algorithm, your business shakes. You need a real multi-channel strategy.

04

Campaigns without structure

Messy ad accounts, no clear naming conventions or controlled tests. Impossible to know what actually works.

01 / 03

Complete account audit & setup

We review every campaign, ad group and creative. We fix tracking, structure accounts with clear naming conventions and establish a solid foundation of reliable data before scaling a single euro.

Complete account audit & setup
Data-driven creatives
02 / 03

Data-driven creatives

We don't guess which creative works. We design testing frameworks with copy, visual and format variations. Each iteration is based on real performance data, not personal taste.

03 / 03

Weekly optimization focused on revenue

Every week we adjust bids, audiences, placements and creatives. We don't optimize for clicks or impressions — we optimize for the metrics that impact your bottom line: ROAS, CAC and attributed revenue.

Weekly optimization focused on revenue

What you get

Our paid media team doesn't just launch campaigns and wait. We analyze your complete funnel, set up advanced tracking and constantly optimize to reduce your CAC and increase ROAS.

  • Average CAC reduction of 35% in the first 3 months
  • Tracking and attribution correctly configured from day one
  • Weekly reports with business metrics, not platform metrics
  • Unified multi-channel management: Google, Meta, LinkedIn, TikTok

Frequently asked questions

We recommend a minimum of €3,000/month in ad spend so campaigns have enough volume to optimize. Below that, there's insufficient data for good decision-making.

Google Ads (Search, Display, YouTube, Shopping), Meta Ads (Facebook and Instagram), LinkedIn Ads and TikTok Ads. We choose channels based on your target audience and funnel.

With business metrics: ROAS, CAC, LTV, qualified leads and attributed revenue. Not with isolated impressions or CTR.

Ready to get started?

Book a free strategic session. No commitment.